• IKEA Launches a Fun Campaign with Custom Emoticons
    IKEA Launches a Fun Campaign with Custom Emoticons

    Men and women have always found difficulty in communication. In the home situation ...

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  • Infiniti-Chromatic-1
    Infiniti Gets Artistic with a Chromatic Symphony

    After drawing portraits of light last year at the Dubai Motor Festival, Infiniti just released ...

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  • Nissan-Carlos-Ghoson-Reddit
    Nissan’s Reddit Stunt Backfires

    Nissan is in the middle of controversy after their PR stunt on Reddit backfired, the brand ...

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  • Santa Advertising Agency 1
    What if Santa was an Advertising Agency?

    Anyone who works in advertising will defiantly relate to this awesome campaign by Water Crab in ...

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Snickers; Unhungry, Unleash the Real You!

Snickers-Break

Here is another excellent campaign that builds on Snickers’ You’re not yourself when you’re hungry. I love the attention to details in these visuals, and what’s great about them is how the brand managed to establish the message to the point that a header or a slogan was ...

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Johnson’s Baby presents the Grandparents Frame

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Sadly many of us live away from family, which leaves us with no other choice but to socialize with them digitally, unless you are not a techie person, i.e. a grandparent, that will limit your experience to a traditional phone call. Johnson’s Baby came up with an interesting mobile app ...

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FP7 goes headhunting, Mission Impossible Style!

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When it comes to advertising, you need to be creative to impress consumers, but how creative you should get to impress other creative people? This is an excellent headhunting campaign by FP7 Dubai with a relatively no budget, the agency targeted certain creatives in town through direct mail, ...

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Advertising in a Nutshell

Dissolve

This is video is the synonymous of reality of our advertising world, it’s almost every generic video or presentation of any brand is full of words that have one meaning, seems like what people do is search the dictionary for synonymous of good and positive words! This video was created by ...

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Article: Bridge the Gap: Bringing Together Code and Creativity

Mike-Glaser

Author: Mike Glaser, Manager, Creative Partnerships at Google We work in one of the most rapidly­evolving industries, with a constant advent of new tools and technologies that are fundamentally changing our ability to build brands effectively. This is exciting­­perhaps intimidating­­but also ...

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#ToastToWater

ToastToWater

How can you make a toast to someone using them? This is a bizarre campaign by Global Water Challenge to raise awareness about water and waste, the idea is to make grab some water and take a photo of yourself making a toast to water. It’s not your average awareness campaign, but it did ...

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Durex: #TurnOffToTurnOn!

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Here is a different way of looking at the Earth Hour, or rather a different way of utilizing it by brands, Durex created this viral video urging fans to support, and enjoy, earth hour to be good to the planet, luckily there will be no outcomes as result of this “enjoyment”, thanks ...

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Don’t be a SLURP!

Coca-Cola-Slurp

Moviegoers are the main reason I hate going to cinemas, I can’t remember watching a movie in a cinema without being disturbed by inconsiderate people who can’t sit still for 2 hours, they are either late getting popcorn, or going out in the middle of the movie to answer a phone ...

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