March 17, 2015
MEMAC Ogilvy Dubai is leading the shortlists of the Middle East at the 41st Annual One Show Awards with 14 shortlisted entries, followed by Y&R Dubai with 6 entries out the 29 shortlisted entries originating from the Middle East. While UAE agencies got 23 shortlists, Memac Ogilvy Tunisia ...
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Alliance for Cancer Research (APREC – Alliance Pour la Recherche en Cancérologie) has teamed up with eBay to create a one-of-a-kind charity campaign through bids, the campaign was created around Kylie Minogue who is sponsoring this charity. The idea is open the floor for Kylie’s ...
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We all get excited when we lost weight, and seems like brands are no different! Coca-Cola is getting in shape and to celebrate they created this cool beat-boxing clip with UAE beat-boxing champion Beatbox Ray, the video is a mix of English, Arabic and Hindi. Personally I prefer the old bulky ...
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We have many taboos in the Middle East, pretty much anything related to sex and body is a not-so-comfortable topic to discuss, but it’s good to see some brands and organizations break pushing the envelope, specially when it comes to health-related taboos like the breast cancer. JWT Dubai ...
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Despite all the joys that come with shopping, post regrets are inevitable, we tend to buy things that for some reason seem so appealing in the mall, only to find out the truth later, you can blame on your wife or kids, or a meeting that you needed to run to, but it’s safe to... Read More
The “Happy” craze is still spreading and now it hit Dubai Media City, Omnicom Media Group is happy! Check out this awesome edition of the “Happy” song that featured OMG’s Dubai staff, you’ve got all you need in this video; Nutella, Cupcakes, Oscar Selfie, ...
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I love this Kit-Kat campaign by JWT London, it’s so spot on! Kit-Kat is a great advertiser because of consistency in their creative work, almost all of their campaigns revolve around the tagline “Have a Break, Have a Kit Kat”, which was created by back in 1958 by JWT ...
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This is a great awareness campaign by Chevrolet aimed at people underestimating the importance of seatbelts, the campaign was created by McCann Santiago in Chile. What I like about the campaign is the power of the visual, seats are represented by canons, slingshots and catapults, which is the ...
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