Dubai Lynx Website Launches Featuring Innovations for 2014 Festival and Awards
29 September 2013 – The new website showcasing what’s in store at the upcoming Dubai Lynx 2014 Festival and Awards has now launched.
The Dubai International Festival of Creativity will take place from 9-11 March 2014, with the Dubai Lynx Awards Ceremony and Dinner happening on 12 March. The Madinat Jumeirah Arena will once again play host to the event which last year drew over 1,300 delegates from the Middle East and North Africa’s creative communications industries to the Festival and over 1,800 to the awards. From 20 October 2013, anyone wishing to attend will be able to register through the website for both delegate passes and tables at the awards.
For the first time, content at the Festival will follow a theme, which will run across all seminars and workshops. ‘Stories of Creativity’ will offer tales of success, failure, drama and comedy which will work to inspire the industry professionals that have come together in Dubai. It was in the MENA region that the world’s oldest literary work, ‘The Epic of Gilgamesh’, was first composed and the most powerful communication tool in the world was born. It is therefore fitting that Dubai Lynx will bring storytelling back to its origins and to a region that sees changing media, technology and consumer attitudes. The programme will offer learning to delegates on the fresh challenges facing their industry and the opportunities, tools and platforms that are available to help in today’s changing communications landscape.
Looking to the next generation, the Young Lynx Competition will expand beyond being solely integrated for 2014, offering three separate competitions: Print, Media and Integrated. Teams from across the region will come together at the Festival to compete for the glory of taking home a gold medal and spring-boarding their career. The Festival will also see the return of the Student Creative Award for a second year. With expanded categories, further details of the competition, brief and how to enter will be released on the website in early November. Continuing the Festival’s investment in the future of the industry, four academies – The Digital Lab, The Lynx Academy, Future Leaders of Marketing and Think Tank – are again set to take place during the event, offering young and senior talent the unbeatable opportunity to advance their knowledge and experience.
Emma Lancaster Farmer, Festival Director of Dubai Lynx comments, “Both the Festival and Awards have continued to grow over the last seven years and as organisers we are committed to ensuring that the event stays fresh and relevant to the industry, offering true insight and education whilst leaving delegates inspired. There are a lot of innovations planned and we are hoping to make the 2014 edition the biggest and best to date.”
Over the coming months the website will be updated with the latest additions to Dubai Lynx 2014, along with information on the content programme and details of how to enter work, as well as be a part of the Festival. See www.dubailynx.com for further information.
The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and Africa
Presented by Lions Festivals together with their regional partners, Motivate, the Dubai Lynx International Festival of Creativity, is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The 7th Dubai Lynx International Festival of Creativity will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Academies, The Young Lynx Competitions and Networking evenings are amongst the events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Integrated and Branded Content & Entertainment advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region.
About Lions Festivals
Lions Festivals Limited is the organiser of international and regional festivals of creativity in communications, including its flagship event, Cannes Lions International Festival of Creativity, Eurobest and Lions Health as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. www.lionsfestivals.com. Lions Festivals is powered by Top Right Group.
About Motivate
Motivate is the Middle East’s leading publisher of magazines and books. Motivate’s portfolio comprises of more than 20 market-leading magazines – many of which have independently audited circulations – and over 300 books. With a staff of more than 200 experienced and dedicated professionals, Motivate is committed to providing editorial excellence, audited circulation and transparent research data across its platform of publications.
In addition to partnering Dubai Lynx, Motivate, through its cinema advertising company, Motivate Val Morgan, is also the Official UAE Representative of the Cannes International Festival of Creativity. http://www.motivatepublishing.com/
Key Dates:
Delegate Registration: Opens 20 October 2013
1st Delegate Early Bird Discount: available until 31 December 2013
2nd Delegate Early Bird Discount: available until 30 January 2014
Entries: Open 1 December 2013
Earlybird entry deadline: 30 January 2014
Entry deadline: 6 February 2014
Festival Dates: 9–11 March 2014
Dubai Lynx Awards: 12 March 2014
