Media Relations Executive – Corporate Communication | Alshaya Kuwait

PR Jobs — By editor on March 4, 2011 at 10:53 am

The Role

M.H. Alshaya Co. is a leading international franchise operator for over 55 of the world’s most recognised retail brands, including Starbucks, H&M, Mothercare, Debenhams, American Eagle, Pottery Barn, Pottery Barn Kids,? West Elm,? P.F. Chang’s, Office Depot and Boots. The company operates 2,000 stores across 7 divisions: Fashion & Footwear, Health & Beauty, Food Services, Optics, Pharmaceuticals, Office Supplies, Home Furnishings and West Elm.

Alshaya stores can currently be found in 15 markets across the Middle East, North Africa, Turkey, Cyprus, Russia, Poland, Slovakia and Czech Republic. It employs more than 20,000 people from over 80 nationalities.

The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure. It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.

M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.

The Role:
Reporting to the Corporate Communications Manager, the Executive’s main role is to generate consumer awareness and interest in Alshaya brands through the development and delivery of targeted media relations and public relations activities.

Responsibilities:

Responsibilities include, but are not limited to the following:
• Create and maintain direct internal and external relationships.
• Provide media relations support to the brand teams
• Support Corporate Communications Manager
• Develop and manage core functional assets
• Track and report on brand media coverage

Requirements

• Degree level minimum (Prefer Academics from Abroad, USA, Europe)
• Knowledge and application of core PR disciplines (eg release drafting, pitching stories, event management, press office etc)
• Knowledge of local and wide GCC consumer media landscape – good media contacts
• 5 years plus communications experience, Internal experience an advantage
• Experience of implementing PR campaigns in a retails or FMCG environment for premium brands
• Briefing and managing PR agencies
• Excellent creative writing expert level English (Arabic is advantage)
• Strong attention to detail – excellent proof reading skills
• Project management skills

Apply Now!