kour and kour develops brand identity for Spacia Systems

Kour and Kour, the independent brand, marketing & consulting firm, today announced the launch of a new visual identity for Spacia (Spacia Systems). Spacia is an independent privately owned entity that provides versatile systems and solutions for intelligent homes and commercial buildings.

It specializes in high quality audio, video and home automation solutions in addition to integrated building management systems.

The brand mark uses holo multiple spheres to reflect the company’s different product solutions and its services. The multiple two-coloured shades reference the markets and stakeholders of the brand: household and business.

“The new identity was created to place Spacia at the heart of Jordan’s growing economy and society,” commented Tareq Joseph, Partner at Kour and Kour. Spacia’s activities and projects are innovative unique in that their key principle is to deliver today’s best technologies to upcoming and existing homes and commercial buildings. We are confident that with this new identity, Spacia will become one of the most unique brand on the Jordanian construction market and will therefore be a beacon to all its stakeholders.”

The living and working space inspired the typography. The colour palette reflects the ever-changing personal needs whether at home or at work, communicating the brand’s ability to adapt, depending on the context.

“We are very proud of our new visual identity,” said Shariff Hammoudeh, Partner of Spacia. “We are showing our confidence, and showing people who we are while inviting people, companies and governments to join us in our efforts.”

The new identity will be introduced in various corporate collateral in the coming months, while the new website launched (spacia.com.jo), serves as the first step in revealing the identity.