OMD is the media network of the year²
Accolades salute the agency’s innovative and leadership spirit
Dubai, December 16, 2013 – OMD, part of the Omnicom Media Group, has been named the media agency/network of the year by both Communicate and Campaign Middle East, two leading trade magazines in the region. Revealed in their latest editions, these two prestigious accolades cap a momentous year for the MENA network.
Consolidating business wins from the previous year as well as retaining or securing 14 new ones in 2013, OMD’s business growth has exceeded the market average. Some of these new wins rely heavily on the network’s digital expertise, demonstrating the value of OMD’s first-mover advantage in digital, performance, social and mobile marketing, as well as analytics.
This expertise has helped it gain many of its 15 awards across all three leading festivals. Three OMD offices feature in the top 5 most awarded media agencies this year, according to Communicate, demonstrating how deeply the agency’s creative DNA runs. With three Effie awards, OMD has proven that it doesn’t compromise effectiveness for creativity, developing ideas that work.
In addition to the above, Campaign also highlighted the internal work on the network’s processes, structure and service offering. Specifically, the magazine mentioned OMD’s new operating system Vision, its work on video-neutral planning and the use of data to move clients from targeting to prospecting.
“OMD has thrived on its culture of innovation and challenging the status quo. This approach has served us well and it keeps on giving,” commented Elie Khouri, CEO of Omnicom Media Group MENA. “It is the relentless spirit among the team that propels OMD upward and forward. Being the media agency of the year is something we aim to achieve every day on every one of our accounts. These accolades, as well as the endorsement from our clients, confirm that we are on the right track.”
“Today’s media agency has evolved on the basis of what is required and what is possible. We not only embrace this evolution but also try to lead it,” explained Nadim Samara, managing director of OMD UAE and Lower Gulf. “The introduction of Vision is a sign of that approach, as it allows us to deliver what clients really want, brand and business growth rather than just media space.”
About OMD:
OMD, a global media network part of the Omnicom Media Group, is a leading global media communications agency, with more than 8,000 employees across 100 countries serving the world’s high-profile brands. OMD provides a range of services globally including communications strategy, media planning and buying, digital execution, content creation, entertainment marketing, sponsorship and brand analytics. OMD is recognized for its global footprint, strategic integration and creative innovation. It has been acknowledged as Most Creative Media Agency by The Gunn Report for an unprecedented seven years, Adweek Global Media Agency of the Year for 2008, 2009 and 2011; and 2002, 2005, 2009 and 2011 Media Agency of the Year by Advertising Age. OMD has also been named one of the best employers in the UAE by the Great Place to Work Institute two years in a row.
www.omd.com
