Sony Mobile to Sponsor World Legends Dubai Concert Featuring Julio Iglesias
- Legendary Spanish Singer/Songwriter to Enthrall Dubai Fans with Best-Selling Numbers Begin the Beguine, Crazy, Summer Wind and To All The Girls I’ve Loved Before
- Sony Mobile to Offer Concert Ticket-holders Four Chances to Win its New Flagship Android Smartphone – XperiaTM Z
Dubai-UAE: 16 February, 2013 – Sony Mobile Communications will come on board as the exclusive sponsor of the next big outing of the World Legends Dubai Concert series, featuring legendary world music artist Julio Iglesias.
The concert, headed by M4 Events and Sony Music Middle East, is set to take place at the Sheikh Rashid Hall at the Dubai World Trade Centre, on 21 March 2013.
Touted as one of the top-five bestselling music artists in history, Julio Iglesias has sold over 300 million records world-wide, including 2,600 gold and platinum certified discs. He has 80 albums released in 14 languages during his career, spanning over 40 years. Iglesias’ incredible touring feats include a non-stop circuit of 41 cities and 41 concerts over 30 days in Spain, a sell-out performance at Madison Square Gardens, and an audience of more than 100,000 fans in Chile and Brazil.
Spyridon Gousetis, Director of Marketing at Sony Mobile Communications, Middle East and Africa, said: “Julio Iglesias is a world icon in the music business, and his record speaks for itself.
His brand of international music could not have found a better audience than in Dubai, a city that is home to over 200 nationalities. Sony Mobile is proud to be a part of what we believe will be an unforgettable event in Dubai’s entertainment calendar this year.
“The collaboration comes as part of Sony’s strategy to be a brand synonymous with all-round entertainment. We endeavor to ensure that this value shines through in all our innovations, much like the XperiaTM Z, which offers the best of Sony in a smartphone.”
As an added attraction, Sony Mobile will give away its new flagship Android smartphone from the XperiaTM range – the XperiaTM Z – to four lucky ticket-holders in the run-up to the concert. The winners will be selected through a dedicated print and radio campaign.
Making waves internationally from the start of this year, Sony Mobile unveiled the XperiaTM Z at the Consumer Electronics Show (CES) in Las Vegas, held in January. The well-received new device is set to be launched in the Middle East market soon.
The new XperiaTM Z boasts a range of unparalleled features, including a 5” Full HD 1080p Reality Display, Snapdragon™ S4 Pro quad-core processor, the Mobile BRAVIA® Engine 2 and a 13 megapixel fast-capture camera.
For more information on ‘Julio Iglesias, Live in Dubai’, visit: www.juliodubai.com or call: + 971 50 284 2020
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“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolizes the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.
About Sony Mobile Communications:
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. Through its Xperia™ smartphone portfolio, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences. For more information: www.sonymobile.com
