Sony’s Cyber-shot HX300 with 50x Ultra High Zoom Debuts in UAE
Features Unique ‘No Blur’ ‘Fast Focus’ Technology
Dubai-UAE: 03 April, 2013 - Sony, the leading consumer electronics brand, today announced the launch of the Cyber-shot HX300 digital still camera, a power-packed device that offers DSLR-like capabilities allowing ease of travel without the need to pack in extra lenses.
With a huge 50x optical zoom range – among the highest for any compact camera – the Carl Zeiss Vario-Sonnar T* lens covers a wide spectrum of shooting possibilities, from holidays and safari trips to sports, wildlife shoots and outdoor concerts. The T* coating on lens surfaces cuts reflections and ‘flare’, while Super ED and ED glass elements minimise chromatic aberration for satisfyingly sharp, high-contrast images.
The lengthiest shooting sessions are made pleasant and manageable by the camera’s balanced DSLR-style body and moulded ergonomic grip that fits comfortably into the hand. Add to that a full range of intuitively-placed controls including manual ring, custom button, jog dial and memory recall mode, and you have a camera that’s as good as a DSLR.
In a Cyber-shot™ first, the HX300 features newly-enhanced Optical Steady Shot for stress-free composition and clearer photos even at high zoom settings. This model delivers an improved performance as the high-speed autofocus at telephoto settings locks onto the subject around twice as quickly as its predecessor model, the Cyber-shot™ HX200V. Users will find it easier than ever to grab those spontaneous moments with crisp, blur-free results.
The Exmor R™ CMOS sensor inside the new Cyber-shot™ HX300 captures richly-detailed, stills and Full HD video with very low picture noise, even when shooting without flash at dusk or in dimly-lit interiors.
Superior Auto helps capture dimly-lit action, recognising subjects in motion too. Camera settings are adjusted automatically for crisp, blur-free images – from sun-drenched beaches to moody interiors and twilight scenes.
The HX300 also features the versatile new ‘Multi Terminal’ interface that allows intelligent communication between the camera and a growing range of shooting accessories.
The HX300 features the Advanced Flash that boosts the camera’s sensitivity, effectively extending flash range to make subjects at long distance appear brighter. This proves ideal for party shots, indoors or at dusk where the camera’s built-in flash could otherwise struggle to reach the action.
Picture Effect makes it easy to spice up photos, movies and panoramas with a range of fun, impressive artistic treatments such as Toy Camera, Pop Colour, Soft High Key and Partial Colour. Everything is instant and automatic without the need to fiddle around with smartphone apps or image editing downloads.
The new Cyber-shot™ HX300 digital compact camera is currently available across Jumbo Electronics showrooms and other leading electronics retailers in UAE.
About make.believe
“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolizes the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.
About Sony Middle East and Africa
Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A representative office in Kenya and Pakistan, in addition to 497 accredited third party service centers reinforces Sony’s presence in key markets in the region.
