The Role
To be responsible for writing content for the company’s digital media functions across multiple touch-points, including social media, website content, intranet news stories and mobile apps.
To act as the day-to-day point of contact for all communications for these touch-points both externally in terms of engagement with customers and internally in terms of facilitating flow of content/responses between business units.
To contribute creative marketing ideas to enhance the use of EHL’s social media platforms.
To write and edit English content for EHL’s traditional marketing channels as and when required including press releases, articles, brochures/leaflets and annual reports for stakeholders.
To regularly monitor brand reputation.
To manage and track content updates across multiple channels using social media management tools such as TweetDeck and HootSuite.
To focus on ‘selling’ our social media campaigns internally in order to keep up staff interest and cooperation on a regular basis.
To implement tracking/analytics tools including Google Analytics, Facebook Insights, etc for traffic and ROI measurement where applicable.
NOTE: All shortlisted candidates will be required to submit 2-3 samples of their work.
Requirements
Maximum of 5 years experience working within digital media with an emphasis on writing content for digital media.
Experience of internet monitoring tools such as TweetDeck and HootSuite.
Experience in using social media channels such as Twitter, Facebook, YouTube, LinkedIn etc.
A passion for learning about new online trends,
apps/social media sites and latest communication technologies.
An excellent command of the English language. Candidates with English as first language may apply.
Ability to use initiative and adapt content creatively.
Excellent organisation skills with an ability to pay attention to detail and solve problems.
An understanding of how Search Engine Optimisation works.
An understanding of the importance of being a brand custodian.
Ability to be flexible is highly desirable.
