- Ogilvy & Mather Argentina also picks up Direct Agency of the Year -
Cannes, France, June 21, 2011 — Ogilvy & Mather has scooped 17 Lions in the first day of the 58th Cannes Lions International Festival of Creativity, 2011. Monday 20 June saw Ogilvy winning 3 Gold, 7 Silvers and 7 Bronze awards across the Promo and Activation, Direct, and PR categories.
Ogilvy & Mather Argentina also won Direct Agency of the Year, with Ogilvy Brasil coming in third. As well as the 17 Lions, Ogilvy also tallied 30 shortlistings on the night.
Ogilvy creative highlights from day one include ‘The Friendship Machine’ for Coca-Cola by Ogilvy Argentina Buenos Aires, which picked up two Gold awards in the Direct category. The Coca-Cola Friendship Machine was born to make all the friends of Latin America celebrate Friend’s Day in a very special way. The creative idea was centred around getting everyone to enjoy and share a 2 for 1 Coke offer, by using a 3.5 meter tall vending machine which required the direct interaction of the friends with the huge structure.
The ‘Watson’ work for IBM by Ogilvy & Mather scooped both Gold and Silver in the PR Category as well as being shortlisted three times, in the Promo and Activation and PR categories.
Ogilvy & Mather New York created an avatar as a public face for IBM’s computer, Watson. To make to make IBM relevant to a broad audience and reinforce their leadership in research and development, the work took people behind the scenes, documenting Watson’s progress for two years, explaining science behind the machine and educated the world about the possibilities of this impressive leap in computer science. Watson became a pop icon – covered by all US talk shows, Saturday Night Live, even inspired parodies – garnering over one billion impressions worth $50 million in earned media.
The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications. As the most prestigious international annual advertising and communications awards, over 28,800 entries from all over the world are showcased and judged at the Festival.
Full information about the 2011 Awards, winners and full credits can be found at: www.canneslions.com
Ogilvy & Mather is one of the largest marketing communications companies in the world with 450 offices in 120 countries worldwide. It is also the number one agency in terms of global effectiveness awards.
Tham Khai Meng, worldwide chief creative officer at Ogilvy & Mather, said: “We are delighted to be awarded 17 Lions on day one. Ogilvy & Mather Argentina Buenos Aires picking up the much-deserved Direct Agency of the Year bears testimony to the fantastic work they are currently producing.”
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For more information, contact:
Sarah Owen at Pumpkin:
T: 020 7287 2007 E: [email protected]
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.
Facts & Figures
18,000 Total employees across the world
120 countries
450 offices
More than 50 languages
Ogilvy Worldwide is a $2 billion company
The number one agency in terms of global effectiveness awards
The number one agency in three out of the four BRIC countries: Brazil, China and India
Ogilvy & Mather Firsts and Onlys:
· First ad agency to go public on both the New York and London Stock Exchanges (1968).
· First agency network in the world to establish an interactive capability, the Interactive Marketing Group, forerunner to OgilvyInteractive (1983).
· First western ad agency to officially open in the Soviet Union (1989).
· First agency to win two Grand Prix awards (Cyber and Film) at Cannes for the same campaign – Dove Evolution (2007).
· Only global agency to have had two consecutive female chairmen/ceos (Charlotte Beers and Shelly Lazarus).
Cannes 2010 Creative Awards:
· 57 Lions in total
· 3 Gold
· 18 Silver
· 36 Bronze
· 182 Finalists
About the 58th Cannes Lions International Festival of Creativity
The International Festival of Creativity, 19-25 June 2011, Cannes, France, is also known as Cannes Lions. It is the world’s leading celebration of creativity in communications. As the most prestigious international annual advertising and communications awards, over 28,800 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy honouring the most creative film, print, outdoor, interactive, radio, design, sales promotion & activation, film craft and integrated advertising, as well as the best media, direct marketing, PR, titanium and creative effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Over 9,000 delegates from 95 countries attend seven days of exhibitions, screenings, as well as 57 high-profile seminars, 20 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.
