The Role
Purpose:
Develop & lead execution of fully integrated, shopper, customer and channel insights based brand/category solutions & activities for Customers/Channels.
Mind Set:
-Think Customer’s marketing strategy
-Think Joint Business Planning
-Think Marketing Activation in store
-Think Marketing Shopper
-Think Customer Marketing
-Think Category Marketing
Requirements
Key Tasks:
-Develop & translate customer & shopper insights into business building
opportunities with specific customers/channels
-Work with Account managers to ensure excellence in in-store activation and delivery of Business Plan
-Develop strong relationships with Customer at marketing and Activation level
-Customer input into Innovation program
-Jointly Build account/channel specific Customer marketing plans to deliver category /brand objectives
-Integration of brand marketing plans with customer business planning
-Ensure Brand standards/Brand DNA for channels are adhered to
-Lead execution of plans & activities including customized offerings
-Channel and Customer thought Leadership
