The Role
Main Tasks:
• Responsible for developing and enhancing the marketing and PR strategies and implementing a plan to achieve brand, product and service awareness and generate general interest
• Manage the marketing department efficiently
• Manage the marketing research and PR functions
• Manage effective PR and advertising campaigns
• Use effective research methodologies to help the company make critical strategic decisions
• Enhance the corporate identity strategy as needed
• Use and interplay of all 4 Marketing P’s
• Conduct SWOT analysis and other marketing tools to evaluate the market
• Communicating with all stakeholders (internal and external) to achieve positive perception
• Define and implement a clear marketing strategy followed by specified policies and procedures
• Build good relationships with all media outlets
• Cooperate and help in building a positive relationship with insurers
• Conduct a training programs for subordinates
• Help in developing and implementing various sales and distribution channels for the company’s products
Requirements
Education:
• Bachelors Degree in Marketing or Business Administration. MBA will be an advantage.
Professional Experience Required:
• 5 to 8 years experience in marketing. Experience in health insurance or insurance concepts in general will be an advantage
Skills:
• Computer and Microsoft Office literate
• Good command of English and Arabic languages is a must
• UAE driving license is a must
