The Role
Job Purpose
To provide support in carrying out the branding functions through ongoing brand development and to assist the Website Editor to ensure content of the company website reflects the company brand.
Functional and Technical
Keep updated with the relevant rules and regulations set in the emirate of Abu Dhabi.
Execute the brand launch/ implementation processes in markets where the company is already present and in other markets after conducting a thorough relevant market research to understand the differences involved between local and dispersed brand launching.
Participate in the process of identifying risks (social, cultural, technological…etc), on both local and international levels, which appear with time and which may negatively affect the brand launching process or lead to its eventual eradication.
Perform risk assessment/ analysis studies based on risks identified and develop risk mitigation solutions.
Continuously review the brand to ensure that it appeals to customers of emerging generations at any point in time.
Follow up with external related organisations such as design companies and production houses which have been appointed to aid in the development and implementation of the the company brand.
Prepare the web pages which make up the main website keeping in mind the purpose and audience of the company.
Formulate substance and information to be on the website, which includes all the texts and images, in a single consistent style which is in relevance with the strategic objectives of the company and edit and update that periodically.
Submit the website to search engines which result in generating an increased traffic level and perform a beneficial exchange of links with other websites.
Miscellaneous
Attend assigned meetings, committee meetings and conferences, as required.
Keep abreast of professional developments, new techniques and current issues, through continued education and professional growth.
Maintain good relationship with stakeholders.
Perform any other related activity.
Working Environment
Work is performed in an office work environment.
Communication and Working Relationships
Internal Contacts
The company Departments
External Contacts
PR Agencies
Media Organisations
Advertising Agencies
Other parties as needed
Holder Specifications
Academic and Professional Qualification
Bachelor’s Degree in Marketing or equivalent.
Requirements
Experience
3 to 5 years of relevant experience.
Domain Skills and Knowledge Required
Brand: (Working Knowledge)
Participate in the implementation of the brand launch plan.
Understand the associated risks to brand implementation.
Target Market Strategy: (Familiarity)
Be aware of the target market concept.
Web Page Layout: (Expertise)
Conceptualise, plan and update text and images on web pages.
Maximise traffic to website.
Risk Identification: (Working Knowledge)
Job Descriptions –
Identify the potential risks associated.
Evaluate risks and make recommendations.
Knowledge and Additional Skills required
Fluency in English and Arabic languages is preferred.
Have knowledge in the company policies and procedures.
Competencies Required
Customer Focus: (Level 2)
Take personal responsibility for customer service through establishing open/honest relationships and being accountable for own actions.
Show sensitivity to the needs and feelings of customers.
Embrace new ideas or other people’s views to improve customer service.
Adopt a confident approach when dealing with customers.
Teamwork: (Level 2)
Willingly share relevant information with others in team or in other departments.
Organise short-term, routine activities for others.
Deal effectively with conflict in both individual and group situations.
Can organise and run effective team meetings.
Build trust with others in different teams, departments and organisations.
Generate enthusiasm, team spirit and opportunities for team to achieve results.
Take responsibility for carrying out part of a project, either independently or by co-ordinating a small team
with clearly defined objectives and resources.
Results Orientation: (Level 1)
Deliver work against standards set by others (i.e. management).
Can deliver high quality outcomes and take pride in his/ her work.
Act responsively to ensure desired results are achieved whilst ensuring they are of a high quality.
Make decisions within his/ her own remit to ensure targets and objectives are achieved within timescales and
quality standards.
Analyse problems in a logical manner.
Develop workable solutions.
Innovation and Change: (Level 1)
Welcome change and thrive on new challenges.
Is willing to step outside personal ‘comfort zone’ to develop own capabilities.
Develop new ideas to find better methods to accomplish work and/ or resolve problems.
Assist in making decisions that impact within own remit.
Identify when a decision should be referred to other individuals or processes.
Actively work towards group Key Performance Indicators (KPI’s).
Communication: (Level 3)
Manage communication to tailor messages according to audience need, including when topics are complex and likely to be challenged.
Display a high level of discretion and is recognised by others as being of sound integrity.
Pass on knowledge and expertise through a variety of techniques and styles appropriate to the content and learners.
Listen and respond with sensitivity.
